SOCIAL MEDIA CAPTION TEMPLATES FOR PRODUCT SELLERS ==================================================== Fill in the brackets. Edit to match your brand voice. ------------------------------------------------------------ NEW PRODUCT ANNOUNCEMENT ------------------------------------------------------------ New in the shop: [Product Name]. [Key feature 1] · [Key feature 2] · [Key feature 3] Link in bio — limited stock. ------------------------------------------------------------ PROBLEM / SOLUTION ------------------------------------------------------------ Tired of [pain point]? [Product name] fixes that — [benefit in one sentence]. [$price] · Link in bio. ------------------------------------------------------------ BEHIND THE SCENES ------------------------------------------------------------ Here's how [product] goes from [raw material / idea] to your door. [Step 1] [Step 2] [Step 3] Every order, handmade in [city / studio]. Link in bio if you want one. ------------------------------------------------------------ SOCIAL PROOF ------------------------------------------------------------ [First name] just left this review: "[Direct quote from a real review]" [Product name] · [$price] · link in bio. ------------------------------------------------------------ URGENCY / SCARCITY ------------------------------------------------------------ Only [N] left in stock. [Product name] — [one-line benefit]. Shop before it's gone → link in bio. ------------------------------------------------------------ EDUCATIONAL / SAVE-WORTHY ------------------------------------------------------------ [3 things / 5 reasons / How to] + [topic your buyers care about]: → [Point 1] → [Point 2] → [Point 3] Save this post for later. ------------------------------------------------------------ SEASONAL / GIFT OCCASION ------------------------------------------------------------ [Holiday/occasion] is [X weeks] away. Still looking for a gift for [recipient type]? [Product name] ships in [X] days. Link in bio. ------------------------------------------------------------ ENGAGEMENT (A/B VOTE) ------------------------------------------------------------ A or B? Tell me in the comments. A: [Option — color / style / variant] B: [Option — color / style / variant] Which would you pick? ------------------------------------------------------------ CAPTION LENGTH REFERENCE ------------------------------------------------------------ Instagram 125 chars shown before "more" — put your hook in line 1 TikTok 100–150 chars works best; punchy > thorough Pinterest 100–500 chars — keyword-rich, no hashtags needed in text Facebook 40–80 chars for feed posts; longer in groups/communities ------------------------------------------------------------ HASHTAG PLACEMENT NOTES ------------------------------------------------------------ Instagram Put hashtags in the first comment, not the caption body TikTok 3–5 hashtags inline is fine — algorithm reads them Pinterest No hashtags — write keyword-dense prose instead Facebook Hashtags have no meaningful reach benefit — skip them