PRODUCT DESCRIPTION TEMPLATES FOR ETSY
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TEMPLATE A: PROBLEM → SOLUTION (Digital Products)
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[Opening line with primary keyword — visible before "read more"]
Struggling with [problem]? This [product name] gives you [benefit].

WHAT'S INCLUDED
• [File 1 — format, size or page count]
• [File 2]
• [File 3]

FEATURES
• [Key feature 1 — e.g. fully editable in Canva]
• [Key feature 2 — e.g. instant download, no waiting]
• [Key feature 3 — e.g. compatible with free Canva account]
• [Key feature 4 — e.g. sized for Instagram, Facebook, Pinterest]

HOW IT WORKS
1. Purchase → instant download link sent to your email
2. Open file in [platform] using the link provided
3. Edit text, colors, and images to match your brand
4. Export and post

QUESTIONS? Send me a message — I reply within 24 hours.

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TEMPLATE B: STORY + SPECS (Physical / Handmade Products)
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[Product name + primary keyword in first sentence]
[One sentence on what makes it special or who it's for]

DETAILS
• Material: [material]
• Size: [dimensions]
• Finish: [matte/gloss/natural]
• Color: [color options]
• Care: [care instructions]

PERSONALIZATION
[Leave a note at checkout with: name, date, message — up to X characters]

SHIPPING
Dispatches within [X] business days. Ships from [location].

Looking for a different size or color? Message me and I'll create a custom listing.

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TEMPLATE C: FEATURES LIST (Templates / Printables)
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[Primary keyword] designed for [target audience].

✓ Fully editable — change any text, color, or image
✓ Instant digital download — no shipping, no waiting
✓ Works with free [platform] account
✓ [File format] files included: [list formats]
✓ Print at home or send to a print shop
✓ [Bonus feature]

FILES INCLUDED
[Filename 1] — [format] — [purpose]
[Filename 2] — [format] — [purpose]

After purchase you'll receive an automatic download link. Files are delivered via Etsy's download system — check your Etsy account or purchase confirmation email.

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TIPS FOR ALL DESCRIPTIONS
- First 2-3 lines must hook AND contain your keyword — Etsy and Google
  show only these before "read more"
- Keep specs in bullet lists, not paragraphs — easier to scan
- State turnaround time and return policy somewhere — reduces messages
- Don't write "you'll love this" — say what it actually does