BRAND STYLE GUIDE TEMPLATE
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Shop / Brand Name: ________________________________
Niche: ________________________________
Target Customer: ________________________________

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COLORS
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Primary color:      HEX #______  |  RGB (__, __, __)
Secondary color:    HEX #______  |  RGB (__, __, __)
Accent color:       HEX #______  |  RGB (__, __, __)
Background color:   HEX #______  |  RGB (__, __, __)
Text color:         HEX #______  |  RGB (__, __, __)

Color usage:
  • Primary: [buttons, CTAs, logo]
  • Secondary: [backgrounds, cards, borders]
  • Accent: [highlights, hover states]

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TYPOGRAPHY
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Heading font: ________________________________
  Weight used: [Bold / Semibold]
  Size: [e.g. 36px headings, 24px subheadings]

Body font: ________________________________
  Weight used: [Regular / Medium]
  Size: [16-18px]

Accent / display font (optional): ________________________________
  Used for: [quotes, callouts, brand name]

Notes: ________________________________

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LOGO
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Primary logo file: [filename.svg / .png]
Logo on dark bg: [filename.svg / .png]
Logo icon only: [filename.svg / .png]
Minimum size: [__ px wide]
Clear space: [__ px on all sides]

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PHOTOGRAPHY STYLE
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Background: [white / linen / marble / wood / outdoor]
Lighting: [natural / studio / lifestyle]
Tone: [bright + airy / dark + moody / colorful / minimal]
Props: [yes — describe / no]
Editing preset: [Lightroom preset name or describe look]

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VOICE & TONE
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Brand personality (circle):
  Friendly  /  Professional  /  Playful  /  Minimal  /  Luxe  /  Earthy

Do write like: ________________________________
Don't write like: ________________________________

Sample phrases we use: ________________________________
Words we avoid: ________________________________

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SOCIAL MEDIA
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Instagram handle: @
Pinterest account:
TikTok: @
Facebook Page:

Posting cadence: [X times/week per platform]
Caption length: [short punchy / medium with detail / long story]
Hashtag strategy: ________________________________

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NOTES / DECISIONS LOG
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[Date] ________________________________
[Date] ________________________________
[Date] ________________________________