ETSY LISTING CHECKLIST
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TITLE (140 chars max)
  [ ] Starts with primary keyword buyers actually search
  [ ] Includes material, style, or use case in first 40 chars
  [ ] No keyword stuffing — reads naturally
  [ ] Ends with a secondary keyword or occasion (Gift, Birthday, etc.)
  [ ] All 140 characters used (Etsy truncates after 55 in search results)

PHOTOS (10 slots)
  [ ] Photo 1: clean product on white/neutral — no text overlays
  [ ] Photo 2: lifestyle in context (on a desk, in a room, being used)
  [ ] Photo 3: size comparison (ruler, hand, common object for scale)
  [ ] Photo 4: detail/close-up of texture or material
  [ ] Photo 5: all variations shown together (colors, sizes)
  [ ] Photo 6: packaging (relevant for gift buyers)
  [ ] Photos 7-10: additional angles, flatlays, or use-cases
  [ ] All photos square (2000x2000px minimum)
  [ ] Consistent light and background across listing

DESCRIPTION (2000 chars)
  [ ] First 3 lines contain primary keyword (visible before "read more")
  [ ] Answers: What is it? Who is it for? What problem does it solve?
  [ ] Dimensions, materials, and specs clearly listed
  [ ] Turnaround time / processing time stated
  [ ] Shipping details mentioned
  [ ] Care instructions (if applicable)
  [ ] Ends with call to action or link to shop section

TAGS (13 required)
  [ ] All 13 tag slots filled
  [ ] Each tag is 1-3 words (no single keywords)
  [ ] Tags match how buyers describe the product (not how you do)
  [ ] Mix of: material, style, use-case, occasion, recipient, format
  [ ] No tag repeats words from the title (Etsy de-duplicates)

PRICE
  [ ] Covers COGS + platform fees + your time + packaging + profit
  [ ] Compare to 5-10 competitors — not lowest, not highest
  [ ] Shipping included or clearly broken out

SHIPPING
  [ ] Correct weight and dimensions for postage calculation
  [ ] Dispatch time set realistically
  [ ] Shipping profile linked or shipping price correct per country

ADMIN
  [ ] Listed in correct category with all subcategories filled
  [ ] Shop section set
  [ ] Return policy set (even "no returns" is better than blank)
  [ ] Inventory quantity accurate
  [ ] SKU set if you manage inventory elsewhere