ETSY / GUMROAD SHOP AUDIT CHECKLIST
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Run this monthly. Fix the highest-impact items first (photos > SEO > copy).

SHOP IDENTITY
  □ Banner dimensions correct (Etsy: 3360×840px, Gumroad: 1500×500px)
  □ Profile photo is clear, well-lit, professional-looking
  □ Shop title contains primary keyword
  □ Shop announcement updated for current season or promotion
  □ About page written — who you are, why you make it, what you sell
  □ Policies page filled in (returns, processing time, custom orders)

LISTINGS — SEO
  □ Primary keyword in first 40 characters of every title
  □ Titles use close to 140 characters (Etsy)
  □ All 13 tags used per listing
  □ Attributes (material, style, occasion, color, size) fully filled in
  □ Category and subcategory correct for each listing
  □ Description opens with a keyword-rich first sentence

LISTINGS — CONVERSION
  □ First image is clean, high-contrast product shot
  □ All 10 image slots filled (Etsy)
  □ At least one lifestyle or in-context photo per listing
  □ Price tested against nearest 5 competitors this month
  □ Shipping profile set up with correct processing time

LISTINGS — COPY
  □ Description explains who the product is for in the first paragraph
  □ Key features listed (bullet style works well)
  □ Size, format, or spec details included (reduces buyer questions)
  □ CTA at the end (e.g., "Questions? Message the shop")

OPERATIONS
  □ FAQ section answers the 5 most common pre-purchase questions
  □ Auto-message enabled for purchase confirmation
  □ Response time to messages under 24 hours
  □ Order processing time accurate (not padded too much or too little)
  □ At least one coupon active for returning shoppers

ANALYTICS CHECKS
  □ Overall conversion rate checked (target: 2%+ for physical, 3%+ for digital)
  □ Top 5 listings by views identified — are they also top 5 by orders?
  □ Any listing with 50+ views and 0 orders flagged for photo/copy review
  □ Traffic source breakdown checked (Etsy search vs. external)
  □ Revenue vs. same period last month / last year

ACTIONS FROM LAST AUDIT
  Top issue found:  __________________________________________
  Fix applied:      __________________________________________
  Next audit date:  __________________________________________