COMPETITOR ANALYSIS FRAMEWORK FOR ETSY SELLERS
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HOW TO FIND COMPETITORS
  1. Search your primary keyword on Etsy (not logged in — closer to buyer view)
  2. Note the first 10 organic results (skip paid "Ad" placements)
  3. Filter for: Star Seller badge, 100+ reviews, similar price range
  4. Pick 3–5 shops to analyze in depth

RUN THIS ANALYSIS QUARTERLY

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COMPETITOR SCORECARD (copy per competitor)
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Shop name:    ___________________________
Shop URL:     ___________________________
Date:         ___________________________

PRICING
  Price of item most similar to yours:         $________
  Do they offer bundle pricing?                Yes / No
  Is shipping included in the price?           Yes / No
  Do they run sales? How often?                _______________

LISTING QUALITY
  Number of listing photos used:               ________
  Video included?                              Yes / No
  First image type:                            white bg / lifestyle / flat lay / other
  Description length:                          short / medium / long
  Do they use bullet points or headers?        Yes / No

SOCIAL PROOF
  Total reviews:                               ________
  Average star rating:                         ________
  Reviews in last 30 days (approx.):           ________
  Any repeated complaints in reviews?          _______________

SEO SIGNALS
  First 6 words of their title:               _______________
  Do those words match your keyword?           Yes / No
  Tags visible via attributes:                Yes / No
  Keywords in description first sentence?      Yes / No

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GAPS TO EXPLOIT
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After reviewing 3–5 competitors, look for:

  □ Poor photo quality → your opportunity: better lighting, staging
  □ Thin descriptions → your opportunity: detailed copy, FAQs
  □ Missing size/variants → your opportunity: fill the gap
  □ Slow response times → your opportunity: fast replies = trust signal
  □ No video → your opportunity: simple process or unboxing video
  □ High price relative to quality → your opportunity: better price/quality ratio
  □ Weak SEO tags → your opportunity: longer-tail, more specific keywords
  □ Niche not covered (style, color, size, occasion) → create the missing listing

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NOTES
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  What I learned this quarter:
  ___________________________________________________________________

  Changes I'll make based on this analysis:
  ___________________________________________________________________

  Keyword opportunity I didn't know about before:
  ___________________________________________________________________