ETSY SEO CHECKLIST
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TITLE OPTIMIZATION
  [ ] Primary keyword in first 40 characters
  [ ] Title reads naturally — no keyword chains like "mug ceramic mug coffee mug"
  [ ] Includes: material + style + use-case + occasion where possible
  [ ] Example: "Personalized Ceramic Coffee Mug — Custom Name Gift for Her"
  [ ] All 140 characters used

TAGS (13 slots)
  [ ] Each tag = phrase buyers type into search (not single words)
  [ ] Mix specificity: broad ("canva template"), medium ("social media canva template"), specific ("instagram post canva template editable")
  [ ] Include: gift occasions (birthday gift, mother's day), recipient (gift for her), material, style, format
  [ ] No tag repeats exact words from the title
  [ ] Seasonal tags: update for upcoming holidays 4-6 weeks in advance
  [ ] All 13 tags filled

DESCRIPTION
  [ ] First 2-3 sentences contain primary keyword — this is what Google indexes
  [ ] Bullet list of key specs: size, format, file types, materials
  [ ] Answers: what is it, who is it for, what's included
  [ ] Shipping / turnaround time stated
  [ ] Return policy mentioned
  [ ] CTA at the end: "Save this listing" or "Message me with questions"

CATEGORY & ATTRIBUTES
  [ ] Listed in most specific subcategory available
  [ ] All optional attributes filled (color, material, size)
  [ ] Primary color set (affects color search filters)
  [ ] Holiday/occasion attribute set where relevant

PHOTOS
  [ ] First photo optimized for search thumbnail (main product, clear)
  [ ] Alt-text set on all photos (use keywords naturally)
  [ ] Lifestyle photo added (improves click-through rate)

SHOP SIGNALS
  [ ] Shop About section complete with story and keywords
  [ ] Shop Sections used and named with searchable terms
  [ ] Shop policies complete — incomplete policies hurt conversion
  [ ] Regular new listings signal activity to Etsy algorithm

ONGOING
  [ ] Review Etsy Stats every 2 weeks
  [ ] Note which tags bring traffic vs. none
  [ ] A/B test different thumbnails over 30 days
  [ ] Update seasonal tags 4-6 weeks before each major holiday