CONTENT IDEAS BANK FOR MARKETPLACE SELLERS
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INSTAGRAM / TIKTOK CONTENT IDEAS (post types)

"Behind the scenes" posts (builds trust + humanizes brand)
  □ Showing how you make the product from start to finish
  □ Your workspace / studio tour
  □ Packing an order
  □ Material sourcing / supplier haul
  □ A mistake you made and how you fixed it
  □ Your typical workday as a maker / seller

Educational posts (save-worthy = algorithm boost)
  □ "3 things to know before buying [product type]"
  □ How to care for / maintain [product]
  □ How to choose the right [product] for your space
  □ Comparing materials: [A] vs [B]
  □ Sizing guide — how to measure [relevant dimension]
  □ "What [file format] actually means for digital downloads"

Product posts
  □ New listing reveal
  □ Seasonal collection launch
  □ All color/size variants shown together
  □ Lifestyle in real customer home / workspace
  □ Before/after (room decor, gift wrapping, workspace setup)
  □ 5+ ways to use this product

Engagement posts (comments + shares)
  □ "Pick your favorite: A or B?" (two product variations)
  □ "Drop a ♡ if you'd buy this at $[price]"
  □ "What's your [style / niche / preference]? Tell me in comments"
  □ This or That (two aesthetics, two colors, two styles)
  □ Caption contest on a product photo

Social proof posts
  □ Customer review screenshot (with permission or public)
  □ Customer photo (repost with credit)
  □ Milestone: "100 orders shipped!"
  □ Featured in / press mention
  □ "What [N] customers have said about [product]"

PINTEREST BOARDS TO CREATE (for ecommerce sellers)
  □ Your shop / product boards (one per main category)
  □ Inspiration board for your niche (home decor, wedding, etc.)
  □ Tutorial / how-to board (increases saves)
  □ "Shop the look" boards
  □ Seasonal boards: Christmas Gift Ideas, Spring Home Decor, etc.
  □ Your blog / resources content

CAPTION FRAMEWORKS

Problem → Product
"Are you tired of [pain point]? [Product name] fixes that by [benefit]."

Emotion + Detail
"There's something about [material/texture/vibe] that just feels right.
[Product name] — [2-3 key features]. Link in bio."

Story
"[Relatable opening]. That's exactly why I created [product name].
[1-2 sentences on the story]. Now available in the shop."

Plain announcement
"New in the shop: [Product name].
[Key features in 2-3 bullets or short sentences]
Shop link in bio — limited stock."

HASHTAG STRATEGY (Instagram)
  • 3-5 niche hashtags (small, 10K-200K posts): #handmadeceramics
  • 3-5 medium hashtags (200K-1M): #etysyshop #shopsmall
  • 2-3 broad hashtags (1M+): #homedecor #giftideas
  • Avoid banned/spammy hashtags — check before using
  • Put hashtags in first comment (cleaner caption appearance)