analytics

Calculators and templates for tracking ecommerce performance — from ad spend ROI to monthly profit margins.

# tools

enter ad spend, revenue, and COGS — get ROI%, ROAS, gross profit, net margin, and break-even ROAS.

enter traffic, CVR%, and AOV to get monthly revenue — or reverse: enter target revenue to find the traffic needed.

calculate sale price from a discount%, or reverse: enter your target sale price to find the percentage off.

kpi monthly tracker KPI Monthly Tracker.csv

track 15 key ecommerce metrics monthly: views, CVR, AOV, ROAS, net margin, and more.

profit & loss template Profit and Loss Template.csv

month-by-month P&L covering revenue, COGS, platform fees, ad spend, and net margin.

google sheets sample data Ecommerce Sample Data.csv

3 months of sample ecommerce order data with revenue, COGS, fees, and ad spend — ready to import.