utm link builder

Fill in the campaign parameters — get a UTM-tagged URL for tracking traffic in Google Analytics or any UTM-aware platform.

website URL *

utm_source * where traffic comes from

utm_medium * marketing channel

utm_campaign * campaign name

utm_term paid keyword (optional)

utm_content A/B variant (optional)

utm url

source — identifies where the traffic came from: pinterest, mailchimp, google
medium — the marketing channel: social, email, cpc, organic
campaign — the campaign name you assign: spring-promo, product-launch
term — used for paid search keywords (optional)
content — used to differentiate links in the same campaign (A/B testing)