marketing roi calculator

Enter your ad spend, revenue, and cost of goods — see ROI, ROAS, gross profit, and net margin.

ad spend ($)

revenue ($)

cost of goods sold ($) optional

roi — return on investment

roas — return on ad spend

gross profit — revenue − COGS

net profit — after COGS + ad spend

net margin — net profit / revenue

break-even roas — min ROAS to cover COGS

ROI — (Revenue − COGS − Ad Spend) / Ad Spend × 100. Measures profit generated per dollar spent.
ROAS — Revenue / Ad Spend. How many dollars of revenue per dollar of ad spend. 4× is a common target.
Gross Profit — Revenue minus cost of goods. Excludes ad spend.
Break-even ROAS — Revenue / (Revenue − Gross Profit). The ROAS needed just to cover COGS.