canva
Social media size reference, content calendar, and templates for ecommerce brands.
# social media sizes 2026
Pixel dimensions and aspect ratios for every major platform. All sizes current as of 2026.
| platform | format | dimensions (px) | aspect ratio | max file size |
|---|---|---|---|---|
| feed post (square) | 1080 × 1080 | 1:1 | 8 MB | |
| feed post (portrait) | 1080 × 1350 | 4:5 | 8 MB | |
| feed post (landscape) | 1080 × 566 | 1.91:1 | 8 MB | |
| story / reel cover | 1080 × 1920 | 9:16 | 8 MB | |
| reel | 1080 × 1920 | 9:16 | 4 GB (video) | |
| standard pin | 1000 × 1500 | 2:3 | 32 MB | |
| square pin | 1000 × 1000 | 1:1 | 32 MB | |
| story pin | 1080 × 1920 | 9:16 | — | |
| feed post | 1200 × 630 | 1.91:1 | 8 MB | |
| story | 1080 × 1920 | 9:16 | 8 MB | |
| event cover | 1920 × 1005 | 1.91:1 | 8 MB | |
| TikTok | video | 1080 × 1920 | 9:16 | 287.6 MB |
| TikTok | profile photo | 200 × 200 | 1:1 | 2 MB |
| post image | 1200 × 627 | 1.91:1 | 5 MB | |
| story | 1080 × 1920 | 9:16 | — | |
| X (Twitter) | post image | 1600 × 900 | 16:9 | 5 MB |
| YouTube | thumbnail | 1280 × 720 | 16:9 | 2 MB |
| YouTube | shorts cover | 1080 × 1920 | 9:16 | — |
# content calendar
4-week posting calendar with platform, content pillar, and caption ideas. Download and fill in your specific dates.
pillar 01 product New arrivals, restocks, product demos, features, and comparisons.
pillar 02 lifestyle Your product in context — how people use it, where it fits into daily life.
pillar 03 social proof Customer photos, reviews, UGC reposts, before/after, testimonials.
pillar 04 education How-to content, care guides, buying tips, industry knowledge.
pillar 05 promo Sales, flash deals, bundles, seasonal offers. Keep to 20% of total posts.
social-calendar.csv 4-week posting schedule — 16 posts across Instagram, Pinterest, TikTok, Facebook
// etsy ecommerce social media bundle — 72 canva templates Instagram posts, stories, reels covers, Pinterest pins, Facebook posts, TikTok covers — all sized correctly, all editable in Canva.
$17 buy on etsy →