// copywriting · txt · ~2 KB

cta formula sheet

25 call-to-action formulas for product pages, shop announcements, and social media bios.

// what's inside

  • 25 CTA formulas across 5 contexts: listing, announcement, bio, email, social
  • urgency and scarcity variants
  • soft-sell and direct-sell versions
  • personalization placeholders
  • length guide: short CTA vs long CTA when to use each

// use this when

  • writing a shop announcement for a sale or launch
  • adding a bio CTA to instagram or pinterest
  • improving the end of a product description