// design · txt · ~2 KB

brand style guide template

blank template to document your brand colors, fonts, tone of voice, and visual rules.

// what's inside

  • primary and secondary color hex slots
  • typography: heading, body, accent font fields
  • tone of voice: 3-word brand personality, do/don't examples
  • logo usage rules and clear space guidelines
  • visual style: photography mood, illustration style, patterns

// use this when

  • defining your brand identity for the first time
  • briefing a designer or VA on brand standards
  • ensuring consistency across listings, social, and packaging