// copywriting · txt · ~3 KB

product description templates

8 fill-in-the-blank frameworks: problem-solution, feature-benefit, story-driven, and more.

// what's inside

  • 8 frameworks: problem-solution, feature-benefit, story, scarcity, social-proof, how-it-works, compare, transformation
  • fill-in-the-blank placeholders throughout
  • word count and paragraph guidance per framework
  • first-sentence hook formulas
  • keyword placement guide for each framework

// use this when

  • writing a description for a new product listing
  • refreshing a description that isn't converting
  • building a description template for a product line