why your etsy title matters more than you think
Etsy's search algorithm weighs your title heavily — especially the first 40 characters. Google also indexes your listing and shows it in organic results. You need a title that satisfies both at once.
the formula
[Primary Keyword] | [Secondary Keyword] — [Modifier] [Product Type] for [Audience/Use]Example: Shopify Liquid Code Snippets | Custom Sections — 61 Ready-to-Use Files for Shopify Developers
first 40 characters
Pack your single most important keyword into the first 40 characters. Etsy truncates titles in search results around this point. Don't waste it on brand names or adjectives like "beautiful" or "unique."
pipe separators vs commas
Top sellers use | pipe characters as keyword separators. Etsy treats them as natural phrase breaks. Commas read as punctuation and consume characters without SEO benefit.
common mistakes
- Starting with your shop name (wasted real estate)
- Repeating the same keyword twice consecutively
- Using vague adjectives with no search volume
- Leaving characters on the table — 140 chars max, use them
- Ignoring long-tail variants that convert better than head terms