# articles
guides and notes on shopify, etsy, digital products, and dev tools.
how to read, display, and filter product metafields in shopify liquid — with real snippets for themes.
step-by-step guide to adding a dynamic free shipping progress bar using native liquid, no app required.
build a sticky atc bar that appears on scroll using liquid and vanilla js — replaces a $10/month app.
use shopify metafields and liquid to create tabbed content on product pages — description, size guide, shipping, returns.
practical techniques to improve core web vitals scores on shopify themes using native liquid and html hints.
display "only 3 left" warnings and low stock indicators on product pages using liquid variant inventory data.
replace the default shopify variant dropdown with clickable colour and image swatches using liquid and minimal js.
display related product recommendations in the cart drawer using shopify product recommendations api and liquid.
how to write etsy titles that rank on both etsy search and google — with real examples and a repeatable formula.
a complete breakdown of every etsy fee — listing, transaction, payment processing, and offsite ads — with real examples.
a data-driven approach to setting prices for digital products on etsy — competitor research, perceived value, and conversion.
before spending on etsy ads, audit these 12 listing elements that directly impact conversion and search ranking.
from creating your first listing to delivering files automatically — everything you need to start selling digital products on etsy.
a systematic method for analysing etsy competitors — pricing, keywords, photos, and gaps you can exploit.
a practical guide to filling all 13 etsy tags with keywords that bring in real traffic and buyers.
what the best-selling gumroad products do differently — copy structure, pricing anchors, and proof elements.
what files and documentation to package with your digital product to minimise support requests and maximise reviews.
the psychological principles behind digital product pricing and how to use them to increase conversion without reducing perceived value.
what to show in your product cover image and gallery to maximise clicks and purchases on gumroad and etsy.
a practical framework for validating whether a digital product is worth building — time, effort, and market sizing.
understand utm source, medium, campaign, term, and content — and how to build links that give you clean attribution data.
practical cro techniques for gumroad and etsy product pages that increase the percentage of visitors who buy.
how to build, segment, and monetise an email list as a digital product creator — without a big budget or complex tools.
practical ways to add social proof to your etsy and gumroad listings when you are just starting out.
the technical seo fundamentals that most ecommerce stores miss — crawlability, structured data, canonicals, and core web vitals.
how to write etsy and website meta descriptions that increase click-through rate from google search results.
how to find and target long-tail keywords that bring in buyers with high purchase intent — not just browsers.
implement product schema, breadcrumb schema, and faq schema in shopify liquid to get rich results in google search.
zero js by default, static output, instant page loads — why astro beats next.js and nuxt for tool-based content sites.
the essential json formatting, validation, and transformation tools for working with shopify apis, etsy apis, and product data.
what base64 encoding is, where it is actually used in ecommerce and web dev, and when not to use it.
the accessibility requirements that apply to online stores and digital products — with practical liquid and html examples.
essential shopify liquid patterns for theme development — filters, forloops, captures, and section schema techniques.
how to write clear, scannable product documentation in markdown that reduces support requests and improves buyer reviews.