# articles

guides and notes on shopify, etsy, digital products, and dev tools.

// shopify >
shopify liquid metafields: the complete guide

how to read, display, and filter product metafields in shopify liquid — with real snippets for themes.

// shopify >
how to build a free shipping progress bar in shopify liquid

step-by-step guide to adding a dynamic free shipping progress bar using native liquid, no app required.

// shopify >
how to add a sticky add-to-cart bar in shopify without an app

build a sticky atc bar that appears on scroll using liquid and vanilla js — replaces a $10/month app.

// shopify >
adding product tabs to shopify without a paid app

use shopify metafields and liquid to create tabbed content on product pages — description, size guide, shipping, returns.

// shopify >
shopify liquid performance: defer scripts and preload fonts

practical techniques to improve core web vitals scores on shopify themes using native liquid and html hints.

// shopify >
how to show inventory urgency badges in shopify liquid

display "only 3 left" warnings and low stock indicators on product pages using liquid variant inventory data.

// shopify >
building variant image swatches in shopify liquid

replace the default shopify variant dropdown with clickable colour and image swatches using liquid and minimal js.

// shopify >
how to build a cart upsell block in shopify liquid

display related product recommendations in the cart drawer using shopify product recommendations api and liquid.

// etsy >
etsy seo: the title formula that actually works in 2026

how to write etsy titles that rank on both etsy search and google — with real examples and a repeatable formula.

// etsy >
etsy fees explained: what you actually pay per sale

a complete breakdown of every etsy fee — listing, transaction, payment processing, and offsite ads — with real examples.

// etsy >
how to price digital downloads on etsy

a data-driven approach to setting prices for digital products on etsy — competitor research, perceived value, and conversion.

// etsy >
etsy shop audit: 12 things to fix before running ads

before spending on etsy ads, audit these 12 listing elements that directly impact conversion and search ranking.

// etsy >
selling digital downloads on etsy: a complete setup guide

from creating your first listing to delivering files automatically — everything you need to start selling digital products on etsy.

// etsy >
how to do competitor research on etsy

a systematic method for analysing etsy competitors — pricing, keywords, photos, and gaps you can exploit.

// etsy >
how to use etsy tags to get found in search

a practical guide to filling all 13 etsy tags with keywords that bring in real traffic and buyers.

// gumroad >
gumroad product pages that convert: a breakdown

what the best-selling gumroad products do differently — copy structure, pricing anchors, and proof elements.

// gumroad >
what to include in your digital product download

what files and documentation to package with your digital product to minimise support requests and maximise reviews.

// gumroad >
pricing psychology for digital products: why $19 works

the psychological principles behind digital product pricing and how to use them to increase conversion without reducing perceived value.

// gumroad >
creating product preview images that convert

what to show in your product cover image and gallery to maximise clicks and purchases on gumroad and etsy.

// marketing >
how to calculate roi on a digital product before building it

a practical framework for validating whether a digital product is worth building — time, effort, and market sizing.

// marketing >
utm parameters explained: how to track your traffic

understand utm source, medium, campaign, term, and content — and how to build links that give you clean attribution data.

// marketing >
conversion rate optimization for digital product pages

practical cro techniques for gumroad and etsy product pages that increase the percentage of visitors who buy.

// marketing >
email marketing for digital product creators

how to build, segment, and monetise an email list as a digital product creator — without a big budget or complex tools.

// marketing >
using social proof to increase digital product sales

practical ways to add social proof to your etsy and gumroad listings when you are just starting out.

// seo >
technical seo for ecommerce: a practical checklist

the technical seo fundamentals that most ecommerce stores miss — crawlability, structured data, canonicals, and core web vitals.

// seo >
writing meta descriptions that get clicks

how to write etsy and website meta descriptions that increase click-through rate from google search results.

// seo >
long-tail keywords for niche digital products

how to find and target long-tail keywords that bring in buyers with high purchase intent — not just browsers.

// seo >
how to add structured data to shopify for rich results

implement product schema, breadcrumb schema, and faq schema in shopify liquid to get rich results in google search.

// dev >
why astro is the right choice for free ecommerce tools

zero js by default, static output, instant page loads — why astro beats next.js and nuxt for tool-based content sites.

// dev >
json tools every ecommerce developer should know

the essential json formatting, validation, and transformation tools for working with shopify apis, etsy apis, and product data.

// dev >
base64 encoding in web development: when and why

what base64 encoding is, where it is actually used in ecommerce and web dev, and when not to use it.

// dev >
wcag accessibility for ecommerce: what you need to know

the accessibility requirements that apply to online stores and digital products — with practical liquid and html examples.

// dev >
liquid templating patterns every shopify dev should know

essential shopify liquid patterns for theme development — filters, forloops, captures, and section schema techniques.

// dev >
writing product documentation in markdown

how to write clear, scannable product documentation in markdown that reduces support requests and improves buyer reviews.