the anatomy of a high-converting gumroad page
Top Gumroad sellers follow a consistent structure. Here's what the $10k+ products have in common.
above the fold
Your cover image and first 2 sentences determine whether a buyer scrolls. The cover should show the product itself — file previews, mockups, screenshots — not abstract art. The first line should name the problem you solve.
copy structure that works
- Hook — the pain point in one sentence
- Reveal — what's inside and why it's different
- Proof — numbers, screenshots, or social validation
- Ease — how fast can someone get value from it?
- CTA — clear, specific, no friction
pricing anchors
If you offer multiple tiers, put the highest-priced tier first. It anchors the buyer's perception. A $49 tier makes a $19 tier feel like a bargain — even if $19 was always the target.
what to avoid
- Long walls of text with no visual breaks
- Vague claims without specific numbers
- No preview — buyers want to see what they're buying before committing
- Missing a clear refund or satisfaction policy statement