what counts as a digital download on etsy
PDFs, spreadsheets, SVGs, Lightroom presets, Notion templates, code files, printables, fonts, and templates all qualify. Etsy handles delivery automatically once you upload the files to your listing.
setting up instant download
When creating a listing, choose "Digital" under the "Type" section. Upload up to 5 files (max 20MB each). After purchase, Etsy emails the buyer a download link automatically — you don't need to do anything manually.
file format recommendations
- PDFs — universal, works on every device, preserves formatting
- ZIP archives — required for multiple files or folder structures
- PNG/SVG — for graphics, icons, printables
- Avoid proprietary formats (.psd, .ai) unless your audience specifically uses them
handling updates
You can update files on an active listing anytime. Past buyers don't automatically get notified. If you make a major update, message recent buyers to let them know — this often generates goodwill reviews.
handling refunds
Etsy's policy says you don't have to offer refunds for digital products once downloaded. However, offering a "not what you expected" refund policy builds trust and rarely gets abused. It reduces charge-backs significantly.
what to include in your download
Always include a README or setup guide — even one page. Buyers who get stuck without documentation leave bad reviews. A quick-start PDF reduces support messages by 80%.